An overview for artists, record labels, and music app developers
Anghami has emerged as a leading music streaming platform, particularly in the Middle East and North Africa (MENA) region. This article explores Anghami's history, market presence, offerings, and impact on the music industry, providing valuable insights for artists, record labels, and music app developers.
Launched in 2012, Anghami was the first music streaming platform to digitize MENA's music catalog. It has since grown to become the go-to destination for Arabic and international music, podcasts, and entertainment. Today, Anghami boasts over 100 million songs and licensed content from leading Arabic record labels, international record labels, distributors, and independent artists.
Anghami offers multiple subscription tiers and features, catering to various user needs:
The free tier provides access to a vast music catalog with ads. It allows users to explore and enjoy music with some limitations on skipping tracks and offline downloads.
The premium subscription, Anghami Plus, offers ad-free listening, unlimited downloads, and offline playback. It also provides high-quality audio streaming and access to exclusive content.
Introduced in 2023, Anghami Gold is the highest subscription tier, offering enhanced features powered by AI, such as superior music and podcast listening experiences.
Anghami compensates artists and record labels through a combination of direct subscriptions and advertising revenue. Revenue from direct subscriptions has shown significant growth, particularly through app stores and web channels, which offer better margins and protection against currency fluctuations.
Anghami has established 47 telco partnerships across MENA, facilitating customer acquisition and subscription payments. These partnerships have been crucial in building long-term relationships with major Arabic and international music record labels.
Anghami operates primarily in the MENA region but has expanded its services to the US, Canada, and Europe. As of Q3 2023, Anghami reported a 17% year-over-year increase in subscribers, reaching 1.87 million premium subscribers by Q1 2024. The platform's strategic investments and partnerships are set to accelerate its expansion, particularly in high Average Revenue Per User (ARPU) markets within the GCC.
Anghami has significantly impacted the music industry in MENA by providing a robust platform for Arabic and international music. Its integration with video streaming, exclusive content deals, and strategic investments position it as a digital media powerhouse in the region.
For artists, record labels, and music app developers, Anghami offers a powerful platform for music distribution, particularly in the MENA region. With its extensive music catalog, strategic partnerships, and growing subscriber base, Anghami presents numerous opportunities to expand reach and grow audiences.
To further enhance your music distribution strategy, consider integrating with Musicfetch, an API that helps you find music links across over 30 platforms, making it easier for your audience to access your music wherever they are.
This article provides a comprehensive overview of Anghami's role in music streaming, offering valuable information for artists, record labels, and music app developers to enhance their strategies and reach.