How to distribute to TikTok Music

For artists, record labels, and music app developers, distributing your music on various streaming platforms is crucial for expanding your audience. TikTok Music is an emerging music streaming service under the TikTok umbrella, designed to complement the main app’s social features. This guide will outline how to get your music on TikTok Music, the benefits, and what to expect in terms of exposure and revenue.

Why distribute music to TikTok Music?

TikTok Music leverages the massive user base and viral potential of TikTok to promote music in new and engaging ways. By distributing your music on TikTok Music, you can tap into a global audience, benefit from the platform’s advanced algorithm for music discovery, and potentially go viral, leading to increased streams and recognition on other platforms.

Market share and popular regions

TikTok Music is available in multiple countries, including the Australia, Indonesia, Singapore, Brazil and Mexico. Its extensive reach makes it an essential platform for artists looking to expand their audience worldwide.

Steps to distribute music to TikTok Music

1. Use TikTok's SoundOn Distribution Service

To get your music on TikTok Music, you need to use TikTok’s distribution platform, SoundOn. SoundOn allows artists to upload their music directly to TikTok Music and other streaming services, providing tools and support for promotion and audience development.

Steps to use SoundOn:

1. Sign up for SoundOn: Visit the SoundOn website and create an account.
2. Prepare your music:
   • High-quality audio files: Preferred formats are WAV or FLAC.
   • Album artwork: High-resolution images that meet SoundOn’s specifications.
   • Metadata: Details such as song titles, album name, artist name, genre, and release date.
3. Upload your music:
   • Log in to your SoundOn account.
   • Upload your high-quality audio files.
   • Enter all relevant information about your music.
4. Select distribution platforms: Ensure TikTok Music and other desired platforms are selected.
5. Submit and monitor your release: After submitting your music, SoundOn will handle the rest. Your music will be reviewed and then made available on TikTok Music and other platforms.

Benefits of using SoundOn

• 100% royalties for the first year: Artists receive 100% of their royalties for the first year, and 90% thereafter.
• Promotional tools: Access to TikTok’s promotional tools, audience insights, and expert advice from the SoundOn team.
• Cross-platform distribution: SoundOn can distribute your music to other platforms such as Spotify, Apple Music, and more, helping you build a broader audience.

Conclusion

Distributing your music to TikTok Music can significantly enhance your reach and exposure, especially among the platform’s global user base. By following the steps outlined in this guide and using SoundOn, you can ensure that your music is easily discoverable and accessible to millions of potential listeners.