How to distribute to TikTok

For artists, record labels, and music app developers, distributing your music on various streaming platforms is crucial for expanding your audience. TikTok is a rapidly growing platform known for its viral trends and music discovery capabilities. This guide will outline how to get your music on TikTok, the benefits, and what to expect in terms of exposure and revenue.

Why distribute music to TikTok?

TikTok is a highly influential social media platform that can significantly boost your music's visibility. When your music is used in TikTok videos, it can quickly become part of viral trends, leading to increased streams and recognition. This exposure can translate into more followers and streams on other platforms like Spotify and Apple Music.

Market share and popular regions

TikTok is available in over 60 countries and has a global user base. Its extensive reach makes it an essential platform for artists looking to expand their audience worldwide.

Steps to distribute music to TikTok

1. Use a Digital Distribution Service

To get your music on TikTok, you need to use a digital distribution service. These services facilitate the process of uploading your music to various online stores and streaming platforms, including TikTok.

Popular digital distribution services that support TikTok:

• TuneCore: Sign up, upload your music, and select TikTok as a distribution platform. TuneCore makes it easy to manage your release date and track your earnings.
• Ditto Music: Create an account, upload your tracks, and choose a 30-second snippet to be featured on TikTok.
• iMusician: Sign up, upload your music files and cover art, and select TikTok in the distribution options.
• RouteNote: This platform offers free and premium distribution options, making it accessible for all artists.
• Amuse: Upload your music for free and distribute it to TikTok and other major platforms.

Steps to use a distributor:

1. Choose a distributor: Select one of the digital distribution services listed above.
2. Prepare your music:
   • High-quality audio files: Preferred format is WAV.
   • Album artwork: High-resolution images (3000 x 3000 pixels) that meet the distributor’s specifications.
   • Metadata: Details such as song titles, artist name, genre, and release date.
3. Upload your music:
   • Create an account on your chosen distribution service.
   • Upload your high-quality audio files.
   • Enter all relevant information about your music.
4. Select TikTok as a distribution platform: Ensure that TikTok is selected during the upload process.
5. Submit and monitor your release: After submitting your music, the distribution service will handle the rest. Your music will be reviewed and then made available on TikTok.

2. Promote Your Music on TikTok

Once your music is available on TikTok, promote it by creating engaging content and collaborating with influencers. Challenges and trends can help your music go viral.

Conclusion

Distributing your music to TikTok can significantly enhance your reach and exposure, especially among the platform's global user base. By following the steps outlined in this guide and using a reliable digital distribution service, you can ensure that your music is easily discoverable and accessible to millions of potential listeners.